INSITE FOOD believe Food is the anchor of tomorrow’s cities. We create forward-thinking, experiential F&B and Retail Strategies that turn Developments into Destinations — Places where People Connect, Laugh, and Create Memories; Places where they Return and Belong, all while building Enduring Value for our Property Clients.”
Shaping Retail, Workplace-Led, And Residential Merged-Use Developments of the future through Food and Beverage Experiences that Foster Social Connection and Community. Great destinations are defined by experiences that make people feel connected, inspired, and eager to return.
For over 18 years, we have partnered with leading developers worldwide to craft forward-thinking, experiential F&B and Retail Strategies that strike the perfect balance between commercial performance and human connection. Our work is about shaping places that increase footfall, extend dwell time, and maximise returns — while creating environments people genuinely love.
Countries
Countries
Reviewing the current schemes and concept floor plans to understand the customer journey, and the development or expansion plans. Undertaking a city and site reconnaissance visit to assess the retail landscape, competitors, a gap analysis, analyze the target market (needs, aspirations and customer behavior) and propose an Initial F&B Strategy for the complete development or asset.
Project user groups, frequency of visit, strike rate on F&B and average spend by day part trade to forecast Market Potential (expected spend on F&B) across the development. Refine the F&B strategy based on projected turnover of F&B operators to recommend sustainable number of F&B tenancies (GLA) by category type. Recommend rental models for the F&B operators, to validate the IRR.
ANALYZING TRADE CATCHMENTS AND MAPPING CONSUMER BEHAVIOUR
Gathering and analyzing demographic, economic and social characteristics of a trade catchment through geo-location mapping. Collating and assessing customer density and travel behavior of target demographics within the primary and secondary areas of a project or competitor development, to understand consumer behaviour and validate the Demand Model.
STRATEGIC REAL ESTATE ANALYTICS FOR F&B AND RETAIL INVESTORS
Precision Forecasting for Retail and F&B Assets with 10 year Cash Flow Models. Due Diligence, including NPV, IRR, and Cap Rate sensitivity analysis to validate investment opportunities and targetted investment. Preparing Information Memorandum (IM) Support by converting cash flows, lease structures, and market risks into compelling, data-driven narratives for Investor-ready funding proposals to secure capital.
Developing an F&B and Retail Positioning Statement for the food and beverage strategy, including each F&B cluster, detailing pillars of the F&B positioning statement and nominating an indicative F&B brand mix. Providing an Architect’s Brief for each F&B cluster with FOH and BOH requirements.
Mapping the customer journey and experience, and creating block plans and recommended spatial alterations (to refine further with the nominated architects), ensuring operators can maximize sales opportunities within engaging and experiential F&B destinations.
Disclaimer : All project images are for illustrative purposes only and have been sourced from publicly available materials. INSITE FOOD does not claim ownership of these images. They are used solely to reference projects in which INSITE FOOD has contributed strategy and planning services. All rights remain with the original image owners and developers.
